CAPE Communication Studies · 2022 · Paper 2 · Question 3

A scenario where a sixth form student at Apex Academy has been shortlisted by the Ministry of Education and Youth to serve as a peer instructor for the upcoming National Youth Corps programme, requiring a presentation justifying how to implement the programme.

In an essay of NO MORE than 300 words, write an address to the ministry officials in which you justify: • using ethos or credibility appeal, TWO points which you would include in your message to motivate school leavers to participate • a timetable of activities you would recommend to emphasize the use of ethos appeal during recruitment • ONE digital media technology you would use to communicate with your target audience.