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CAPE Management of Business Unit 1 · 2021 · Paper 2 · Question 2(a)(i)

Scenario about MB Business College facing declining student enrollment, where President Janice King intends to apply strategic planning, worker motivation, and leadership to reverse this trend.

Outline ONE way in which Strategic planning could help President King to increase student numbers.

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  1. 2(a)(ii)Outline ONE way in which Motivation could help President King to increase student numbers.[2 marks]
  2. 2(b)(i)Explain the characteristic 'Specific' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.[3 marks]
  3. 2(b)(ii)Explain the characteristic 'Achievable' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.[3 marks]
  4. 2(b)(iii)Explain the characteristic 'Time-bound' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.[3 marks]
  5. 2(c)Based on McGregor's Theory Y, discuss how THREE beliefs that President King is likely to have about workers could help MB Business College achieve its goal of…[12 marks]

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