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3 marksBusiness Objectives

CAPE Management of Business Unit 1 · 2021 · Paper 2 · Question 2(b)(ii)

Explain the characteristic 'Achievable' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.

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  1. 2(a)(i)Outline ONE way in which Strategic planning could help President King to increase student numbers.[2 marks]
  2. 2(a)(ii)Outline ONE way in which Motivation could help President King to increase student numbers.[2 marks]
  3. 2(b)(i)Explain the characteristic 'Specific' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.[3 marks]
  4. 2(b)(iii)Explain the characteristic 'Time-bound' of a well-written goal that President King could adopt in writing the college's strategic goals, including an example.[3 marks]
  5. 2(c)Based on McGregor's Theory Y, discuss how THREE beliefs that President King is likely to have about workers could help MB Business College achieve its goal of…[12 marks]

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