3 marksE-Commerce Strategies and Online Venture Development

CAPE Entrepreneurship Unit 2 · 2016 · Paper 2 · Question 5(b)(i)

Apart from data mining, list THREE other benefits of selling through a website.

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Other parts of this question

5(a)Explain how data mining can be of benefit to the entrepreneur.[2 marks]
5(b)(ii)Explain each of the THREE benefits listed in (b)(i).[6 marks]
5(c)Outline TWO innovative strategies that Neko can use to attract and retain his online customers.[4 marks]

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