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3 marksPreparation of a Business Plan

CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2 · Question 6(a)

Ruby Lowe started a janitorial sole trader business with personal savings and no formal business plan. As the business grows, she employs more staff and manages hiring, accounting, and marketing alone, but the business is barely paying for itself.

Define the term 'business plan'.

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Other parts of this question

  1. 6(b)Outline THREE reasons why Ruby should have a business plan.[6 marks]
  2. 6(c)Identify FOUR key elements that Ruby should include in her business plan, justifying the importance of EACH.[16 marks]

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