CAPE Communication Studies · 2010 · Paper 2 · Question 3

A scenario where a Caribbean-wide youth sports tournament requires volunteers as general stewards and as providers of medical and first aid. As volunteer coordinator, a proposal must be written for a publicity campaign targeting both groups.

In ESSAY format, write a PROPOSAL for the organizing committee. Your proposal should provide details of: (a) strategies to be used to persuade EACH of the TWO target groups (b) register OR tone to be used with EACH of the TWO target groups (c) the media/channels to be used to reach EACH of the TWO target groups. Use examples to support your points for (a), (b) and (c).