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9 marksProduction, Presentation and Evaluation of Discourse

CAPE Communication Studies · 2011 · Paper 2 · Question 3(a)

A member of a high school Abstinence Club needs to organise an advertising campaign to convince students to attend weekly club meetings due to low attendance.

In an ESSAY of no more than 500 words, write a proposal for your advertising campaign. Include strategies you would use to attract students to club meetings and justification for these strategies.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 3(b)Include language varieties and registers you would consider appropriate.[8 marks]
  2. 3(c)Include the information you think must be relayed during this campaign.[8 marks]

More practice: the rest of this paper · more Production, Presentation and Evaluation of Discourse questions · all CAPE Communication Studies past papers