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CAPE Entrepreneurship Unit 1 · 2016 · Paper 2 · Question 2(a)(ii)

Allison runs a book rental business and aims to expand across colleges, driven by modern technological, demographic, and global trends. Her traits and approach are observed by her friend Joshua.

Discuss the importance of TWO of the characteristics identified in (a)(i).

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Other parts of this question

  1. 2(a)(i)Outline THREE entrepreneurial characteristics attributed to Allison in the scenario.[6 marks]
  2. 2(b)From the case, identify THREE factors driving contemporary entrepreneurship in the modern economy.[3 marks]

More practice: the rest of this paper · more Entrepreneurial Typologies and Personal Characteristics questions · all CAPE Entrepreneurship Unit 1 past papers