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6 marksEntrepreneurial Typologies and Personal Characteristics

CAPE Entrepreneurship Unit 1 · 2016 · Paper 2 · Question 2(a)(i)

Allison runs a book rental business and aims to expand across colleges, driven by modern technological, demographic, and global trends. Her traits and approach are observed by her friend Joshua.

Outline THREE entrepreneurial characteristics attributed to Allison in the scenario.

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Other parts of this question

  1. 2(a)(ii)Discuss the importance of TWO of the characteristics identified in (a)(i).[6 marks]
  2. 2(b)From the case, identify THREE factors driving contemporary entrepreneurship in the modern economy.[3 marks]

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