CAPE Communication Studies · 2009 · Paper 2 · Question 3

A scenario where severe flooding has occurred in a community due to littering and deforestation, and a youth group plans an environmental awareness campaign.

In an ESSAY of no more than 500 words, discuss how your group proposes to make the campaign effective. Your proposal must address the following: (a) Maintenance of the theme of the campaign (b) Targeting of different kinds of audience in the campaign (c) Use of language in campaign messages (d) Evaluation of the campaign.