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1 markPaper 1 · Multiple choiceRoles and Functions of the Mass Media

CAPE Caribbean Studies · 2014 (Specimen) · Paper 1 · Question Q30

Item 30 refers to the following conversation between two friends. Alyssa: My favourite TV station is BET. I just love Beyoncé. Zoia: Me too, and don't you just love her clothes? Alyssa: Oh yes, I want to look just like her. The situation described above can BEST be described as

  1. (A)assimilation
  2. (B)globalization
  3. (C)cultural erasure
  4. (D)cultural imperialism

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