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5 marksForms and Contexts of Communication

CAPE Communication Studies · 2021 · Paper 2 · Question 3(a)

As a member of the local SPCA tasked with making a presentation for an upcoming campaign addressing pet neglect by owners and public cruelty to stray animals, write an essay of no more than 300 words.

Outline TWO points using pathos or emotional appeal which you would include in your message to owners who do not properly care for their animals.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 3(b)Outline TWO points using logos or logical appeal which you would include in your message to community members who treat stray cats and dogs with cruelty.[5 marks]
  2. 3(c)Discuss the suitability of ONE dialectal variety to be used in the messaging for each of the target audiences.[7 marks]
  3. 3(d)Discuss the suitability of FOUR digital media technologies, TWO for EACH of the target audiences.[8 marks]

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