CAPE Entrepreneurship Unit 2 · 2015 · Paper 2 · Question 3(a)
Haniff, a Zumba fitness instructor passionate about promoting wellness, plans to start a new business venture. Initially doubtful about business plans, a friend explains how they are valuable for securing financiers and provide an operational and strategic roadmap across marketing, finance, operations, and management.
Based on the case, give ONE reason why it is important for Haniff to develop a business plan.
The mark scheme is shown once you've answered.
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