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3 marksCharacteristics of Digital Users

CAPE Digital Media Unit 1 · 2017 · Paper 2 · Question 1(c)

Scenario: You have been asked to design a digital media story promoting physical activities people can do while on vacation in the Caribbean, using photographs, audio and/or video. Audience: young adults.

Create a short profile of the target audience, detailing gender, specific interests (such as sports, gaming, videos, television shows, cartoons, and reading), and the importance of this product to the target audience.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 1(a)Using a mind map and thumbnails, demonstrate the development of your product concept, incorporating at least five credible branches.[10 marks]
  2. 1(b)State two sources of equity funding that could be considered for financing this product.[2 marks]

More practice: the rest of this paper · more Characteristics of Digital Users questions · all CAPE Digital Media Unit 1 past papers