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8 marksBusiness Objectives

CAPE Management of Business Unit 1 · 2010 · Paper 2 · Question 1(a)

Define the term 'mission statement' and outline THREE reasons why a mission statement is important to a business.

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Other parts of this question

  1. 1(b)(i)Identify FOUR criteria that can be used to measure the size of a business.[4 marks]
  2. 1(b)(ii)Evaluate the effectiveness of THREE of the criteria identified in (b)(i).[13 marks]

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