CAPE Entrepreneurship Unit 2 · 2015 · Paper 2 · Question 1(a)
Donald is an experienced senior accounts manager at a courier firm who wishes to start his own venture to be his own boss and create local employment for youth. He is offered a recognized delivery franchise featuring established standard operating procedures, staff training, financial assistance, and shared advertising. Despite having limited start-up experience, he decides to pursue this franchise opportunity.
From the case, identify THREE features of a franchise.
The mark scheme is shown once you've answered.
Practise this question