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CAPE Entrepreneurship Unit 2 · 2015 · Paper 2 · Question 1(a)

Donald is an experienced senior accounts manager at a courier firm who wishes to start his own venture to be his own boss and create local employment for youth. He is offered a recognized delivery franchise featuring established standard operating procedures, staff training, financial assistance, and shared advertising. Despite having limited start-up experience, he decides to pursue this franchise opportunity.

From the case, identify THREE features of a franchise.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 1(b)Explain ONE way in which Donald can demonstrate his corporate social responsibility in the operation of the franchise.[3 marks]
  2. 1(c)Explain THREE advantages that Donald will derive if he accepts the franchising opportunity.[9 marks]

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