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2 marksIdea Generation and Screening

CAPE Entrepreneurship Unit 1 · 2015 · Paper 2 · Question 3(a)

Case 3 follows Pixie, who turned her childhood interest in flowers into a business venture in the city after spotting a market gap, conducting focus groups, seeking expert advice, maintaining notebooks, and considering implementation to harvest.

Identify from the case TWO methods used by Pixie to generate her business idea.

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Other parts of this question

  1. 3(b)Outline TWO other methods of generating a business idea.[4 marks]
  2. 3(c)Explain THREE components of the entrepreneurial process.[9 marks]

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