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CAPE Management of Business Unit 1 · 2011 · Paper 2 · Question 2(a)

Miss Dressy is planning to establish a fashion designing business and is advised to first set business objectives.

Explain what is meant by the term 'business objective'.

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Other parts of this question

  1. 2(b)Discuss THREE reasons why it is important for Miss Dressy to establish objectives for her business.[12 marks]
  2. 2(c)Identify TWO business objectives that Miss Dressy should aim to achieve and discuss the importance of EACH objective to the business.[10 marks]

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