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3 marksE-Commerce Strategies and Online Venture Development

CAPE Entrepreneurship Unit 2 · 2015 · Paper 2 · Question 5(a)

Dots Delivery (D2) is a gift basket company using e-commerce to interact with suppliers, partners, and clients, delivering customized exotic gift baskets. Orders are processed via email and phone through an online catalogue with next-day delivery. Baskets are assembled in-house while delivery is outsourced to a reliable courier service.

State THREE ways in which D2 has adopted e-commerce to support its business venture.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 5(b)Outline THREE benefits of e-commerce to the business venture.[6 marks]
  2. 5(c)Explain TWO ways in which D2 can use strategic alliances through e-commerce to improve the viability of the venture.[6 marks]

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