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CSEC Principles of Business · May/June 2014 · Paper 2 · Question 5(a)(i)

Question 5 addresses distribution channels, middlemen, and distribution logistics.

List two middlemen in the chain of distribution.

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Other parts of this question

  1. 5(a)(ii)Describe two services performed by middlemen.[4 marks]
  2. 5(b)(i)Describe two factors that should be considered when choosing a distribution channel.[4 marks]
  3. 5(b)(ii)Outline two benefits of direct distribution.[4 marks]
  4. 5(c)Fresh Bloom Farms has decided to export cut flowers. Discuss two problems which may affect the distribution of this product.[6 marks]

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