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2 marksMarketing and Distributing Mobile Applications

CAPE Digital Media Unit 2 · 2016 · Paper 2 · Question 2(c)(i)

Scenario: You are on a team building a regional sports information service. It gives news feeds organised by sport, lets users follow their favourite athletes, and alerts them to features that match their interests. You will plan the website's structure and lay out the website home page and the mobile app home screen. Audience: sports fans.

Identify TWO methods for digitally marketing the sports information service.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 2(a)Draw a sketch illustrating how the feature enabling users to follow their favourite sports team or athlete will function within the mobile application.[2 marks]
  2. 2(b)Name THREE tools that can be utilized to develop the mobile application.[3 marks]
  3. 2(c)(ii)Suggest ONE method to distribute the mobile application, providing a justification for your selection.[2 marks]

More practice: the rest of this paper · more Marketing and Distributing Mobile Applications questions · all CAPE Digital Media Unit 2 past papers