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6 marksIdea Generation and Screening

CAPE Entrepreneurship Unit 1 · 2016 · Paper 2 · Question 3(a)

Raul and Samantha want to establish an eco-tourism horseback riding venture. They consult various groups to generate ideas, while considering changes in demographics, technology, regulations, and markets to evaluate the opportunity.

Outline THREE methods of generating business ideas present in the case.

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Other parts of this question

  1. 3(b)(i)Identify THREE sources of business opportunities from the case.[3 marks]
  2. 3(b)(ii)Explain the significance of TWO of the opportunity sources identified in (b)(i).[6 marks]

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