Market Research Methodologies · CAPE Entrepreneurship Unit 2

2 past-paper questions on Market Research Methodologies, part of Module 2: New Venture Planning and Creation, from every CAPE Entrepreneurship Unit 2 paper on Quelpr.

1. 3(b)4 marks· CAPE Entrepreneurship Unit 2 · 2017 · Paper 2List FOUR elements that Kendra must include when conducting a proper market research.
2. 3(c)9 marks· CAPE Entrepreneurship Unit 2 · 2017 · Paper 2Explain THREE benefits that Kendra would derive from conducting market research.